Protecting and defending Industrial Property assets derived from business activity is nowadays a strategy
essential in business management. Profiting or monetizing these intangible assets is part of this strategy and can provide added value, since these intangibles are a vital part of the assets of companies.
Situated in this scenario, tomarial has decided to organise, in collaboration with the office IP Ballester and the communication agency Doyou Media the day Keys to protect innovation and enhance the company's intangible assets, which will be held in Valencia on February 22 at the headquarters of the Business Confederation of the Valencian Community (CEV).
free day
Date and Time: Wednesday, February 22 at 11:30 a.m.
Site: headquarters of the Business Confederation of the Valencian Community (CEV). Calle Hernán Cortés, 4. 46004 Valencia
Program of the day
11:30 a.m. Welcome and presentation of the act
- Rosalia Ballester. A lawyer. Managing Partner of Ballester IP
- Antonio Ballester Sanchez. Managing Partner of Tomarial
11:40 a.m. Industrial Property and its importance in business strategy: the industrial secret
- Lucas Flores. Lawyer. Industrial property agent. IP Ballester
12:10 p.m. Tax strategy for innovative companies: tax deductions. Patent Box
- Miguel Angel Molina. Partner of the Tax Area of Tomarial
Start-ups and emerging companies (new law)
- Tomas Vazquez Lepinette. Partner of the Legal Area of Tomarial. Professor of Commercial Law
13:00 p.m. Strategic communication: the value of intangibles
- Luis Motes. Doyou Media CEO
13:30 p.m. Colloquium. Conclusions and closing of the day
Objectives of the day
The objective of this seminar is to inform and educate the business community of the importance of protecting and defending Property assets
Industrial (PI) derived from their business activity and expose the ways available to make them profitable, given that these intangible assets constitute a fundamental part of the assets of companies.
In the digital era, it is essential to have Industrial Property I, legal, tax and communication advisors to establish a
Joint strategy tailored to the intangible assets of each company. From the point of view of industrial property, the keys will be presented to identify which creations, innovations or know-how are susceptible to protection and assess which is the most appropriate way to protect said knowledge: trademarks, patents, designs, industrial secrets or others. , in order to turn them into a competitive advantage.
From a legal and tax point of view, once the investment is projected, it is essential to know the tax advantages that our current legislation grants to innovation, research and development and the possibilities of optimizing the transfer of intangibles (patent-box). The latest legal news regarding start ups and emerging companies will also be presented.
Finally, from the communication perspective, it will be explained how to design and prepare a personalized strategy with a focus on the company's intangible assets, fundamental and decisive for its growth and reputation.
