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Valuing intangibles is a pending issue for the vast majority of Spanish companies. There is a lack of awareness and training to protect assets that can be made profitable and that allow the differentiation of companies. These are the main conclusions of the conference organized by our firm in collaboration with the firm IP Ballester and the communication agency Doyou Media. Under the title "Keys to protect innovation and enhance the intangible assets of the company", the measures to protect industrial property, the tax optimization of investment in R+D+i and the strategy have been addressed in a conference held in Valencia. communication to value these assets.

The managing partner of Tomarial, Antonio ballester, has exposed the need for businessmen to undertake a strategy on their intangibles so that they contribute all their potential value to companies: “They must act to identify their intangibles, quantify them, protect them and optimize them fiscally. A recent study of EUIPO, directly. and OECD values ​​that the impact of the infringement of industrial property on SMEs is enormous: for this reason they have 34% less chances of surviving within 5 years.”

Rosalia Ballester, managing partner of the Ballester IP law firm specializing in industrial property, laments “the lack of awareness among Spanish companies regarding the protection of industrial property and trademarks. Companies that take care of their intangible assets earn 68% more and it is something that businessmen in other countries have as a priority”. Lucas Flores, a lawyer from the same firm, has highlighted that the companies that continued to invest in R&D+i "overcame the COVID crisis better" and it is something that in the Valencian Community should be further promoted, since some of the sectors most affected by the infringement of industrial property rights have a great weight here: the manufacture of plastic products, chemical products, automotive and tile.

This seminar on the protection of intangibles, held at the headquarters of the Business Confederation of the Valencian Community (CEV), has influenced the formulas for the protection of industrial property. Some are as little known and exploited as the business secret, an alternative to the patent that in some cases can be very adequate to preserve a wide spectrum of innovations and for an unlimited time.

Tomarial's partner Tomas Vazquez Lepinette He has exposed the new legislative reality that affects start-ups and has highlighted the need for advice so that entrepreneurial projects are solid from the beginning and can be developed properly. To detail the fiscal optimization of investment in innovation, he has also intervened Miguel Angel Molina, a Tomarial partner, who has detailed the possible deductions that affect business R&D&i.

Luis Motes, CEO of Doyou Media, has closed the interventions by exposing the communication strategy to value the intangibles of the company. He has defended that the projection of a brand must be aligned with its values ​​and its reality, in order to be effective and generate value. Faced with the fragmentation of audiences and the multiplication of channels, Luis Motes recommends that business facts be placed at the epicenter of messages to avoid an empty story. Listening, monitoring and omnichannel must be the cornerstones of business communication, necessarily adapted to the digital reality we live in.

From these links you can access the news about the event published by Valencia Square y 3 Economy.

From this link access the photo gallery of the event published by Valencia Plaza.

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